KUALA LUMPUR, January 25, 2017 – Adding more excitement to the
upcoming celebration, Malaysia’s latest multiplatform home shopping
network CJ WOW SHOP is treating shoppers to its first Chinese New Year
sale. Valid for purchases made on its online shopping site and mobile
app, the special promotion offers 10 percent discount on selected home
and living products that are ideal as gifts, or new belongings to usher
into the Year of the Rooster.
The promotion came at the
back of the recent launch of CJ WOW SHOP Mandarin programme on Media
Prima’s Free-to-Air television channel, 8TV. Featuring live
demonstration of various innovative products in Mandarin, the programme
aims to provide a wider range of viewers with a more exciting and
interactive shopping experience. Viewers will be able to catch the show
from 6am to 9am daily.
Lending their enthusiasm and
credibility in engaging with the audience, CJ WOW SHOP’s Mandarin
programme will feature top Malaysian personalities including Baki
Zainal, Wee Ping, Pei Pei and Natalie Ng as show hosts. Equipped with
vast experience in product ambassadorship and endorsement, these
seasoned television hosts will demonstrate numerous products from a
combination of best sellers and brand new line-ups ranging from
household equipment to gadgets and cosmetics.
Yang Hyun, Chief Executive Officer of CJ WOW SHOP said, “This expansion
into Mandarin content is in line with our aim to make CJ WOW SHOP more
accessible, relevant and exciting for a diverse range of audience. With
this launch, the home shopping network will be able to cater to the
demands of the Chinese speaking community, who make up almost 25% of the
country’s population and provide quality products to more Malaysians.
We expect that the potential reach of more than 6 million viewers by
8TV will allow us to double the sales to Chinese customers during the
Mandarin programme slots.”
Aside from the inclusion of
Mandarin content, the network has undertaken several innovative steps
within only six months since its launch in April last year. Due to the
overwhelming response it receives from the audience, CJ WOW SHOP has
embarked on a vast expansion in October by introducing its weekly ‘live’
demonstrations on TV to provide a better home shopping experience for
the audience. Additionally, the network also added more program slots on
TV3, ntv7 and TV9 so their customers would now be able to watch CJ WOW
SHOP more frequently on these channels.
“The launch of our new
Mandarin offerings, live shows and increased time slots, are part of our
extensive initiative to continuously enrich our customers’ shopping
experience by providing them with more convenience to shop from the
comfort of their homes. We will also aim to double our current product
offerings and bring in more products from local and international brands
to give our customers more variety and choice,” Mr. Kim added.
WOW SHOP is a joint venture collaboration between Media Prima Berhad
and South Korea’s CJO Shopping Co Ltd (CJO), Asia’s No 1 TV Home
Shopping operator. The home shopping network features on-air
demonstrations across media channels such as TV3, nt7, 8TV, TV9 and
tonton. Customers will be able to purchase the products seen on
* Calling the toll-free hotline at 1-800-18-0808 *
Online by logging on to http://www.cjwowshop.com.my/ * Downloading the
CJ WOW SHOP mobile app from Google Play (Android) or App Store (iOS).