Tuesday, April 25, 2017

CJ WOW SHOP Rings into a WOW Year of the Rooster

KUALA LUMPUR, January 25, 2017 – Adding more excitement to the upcoming celebration, Malaysia’s latest multiplatform home shopping network CJ WOW SHOP is treating shoppers to its first Chinese New Year sale. Valid for purchases made on its online shopping site and mobile app, the special promotion offers 10 percent discount on selected home and living products that are ideal as gifts, or new belongings to usher into the Year of the Rooster.

The promotion came at the back of the recent launch of CJ WOW SHOP Mandarin programme on Media Prima’s Free-to-Air television channel, 8TV. Featuring live demonstration of various innovative products in Mandarin, the programme aims to provide a wider range of viewers with a more exciting and interactive shopping experience. Viewers will be able to catch the show from 6am to 9am daily.

Lending their enthusiasm and credibility in engaging with the audience, CJ WOW SHOP’s Mandarin programme will feature top Malaysian personalities including Baki Zainal, Wee Ping, Pei Pei and Natalie Ng as show hosts. Equipped with vast experience in product ambassadorship and endorsement, these seasoned television hosts will demonstrate numerous products from a combination of best sellers and brand new line-ups ranging from household equipment to gadgets and cosmetics.

Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP said, “This expansion into Mandarin content is in line with our aim to make CJ WOW SHOP more accessible, relevant and exciting for a diverse range of audience. With this launch, the home shopping network will be able to cater to the demands of the Chinese speaking community, who make up almost 25% of the country’s population and provide quality products to more Malaysians. We expect that the potential reach of more than 6 million viewers by 8TV will allow us to double the sales to Chinese customers during the Mandarin programme slots.”

Aside from the inclusion of Mandarin content, the network has undertaken several innovative steps within only six months since its launch in April last year. Due to the overwhelming response it receives from the audience, CJ WOW SHOP has embarked on a vast expansion in October by introducing its weekly ‘live’ demonstrations on TV to provide a better home shopping experience for the audience. Additionally, the network also added more program slots on TV3, ntv7 and TV9 so their customers would now be able to watch CJ WOW SHOP more frequently on these channels.
“The launch of our new Mandarin offerings, live shows and increased time slots, are part of our extensive initiative to continuously enrich our customers’ shopping experience by providing them with more convenience to shop from the comfort of their homes. We will also aim to double our current product offerings and bring in more products from local and international brands to give our customers more variety and choice,” Mr. Kim added.

CJ WOW SHOP is a joint venture collaboration between Media Prima Berhad and South Korea’s CJO Shopping Co Ltd (CJO), Asia’s No 1 TV Home Shopping operator. The home shopping network features on-air demonstrations across media channels such as TV3, nt7, 8TV, TV9 and tonton. Customers will be able to purchase the products seen on television by:

* Calling the toll-free hotline at 1-800-18-0808 * Online by logging on to http://www.cjwowshop.com.my/ * Downloading the CJ WOW SHOP mobile app from Google Play (Android) or App Store (iOS).

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